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Young Adults are Geeks-TV a Crucial Branding Tool for Youth Market

May 19, 2009 – 10:02 am

Just read an interesting synopsis of a branding study by MTV Networks [Sorry, I don't have a link to the full study].

The study finds that today’s youth are let’s say, more pragmatic than you’d think. For the study, Internet users ages 12 to 24 in five countries—Germany, India, Japan, the UK and the US—were surveyed.

According to respondents ages 18 to 24, the most popular features of a brand were good quality, trustworthiness and workability—three traits not usually associated with the stereotypical image of free-wheeling youth. What’s even more interesting is the idea that seeing a brand on television equated to quality. Click here for the full synopsis.

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Young Adults are Geeks-TV a Crucial Branding Tool for Youth Market

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