Category Archives: Uncategorized

How to Create a Social Media Marketing Playbook for your Company

January 19, 2010 – 1:01 pm

Whether you’ve already taken the social media plunge for your company or chomping at the bit to start a program off, it’s extremely important to have a published set of guidelines in-place for employees, consultants, as well as external agencies to follow to keep everyone on the same page. These guides can range from a [...]

By Serge | Also posted in Social Media Marketing | Comments (70)

Body Language in Interviews

September 2, 2009 – 3:23 pm

Really good piece by Karl Rozemeyer of The Ladders on interview techniques, including:

• Beating Stage Fright and
• Correct Body Language

Download the PDF here.
Happy interviewing.

By Serge | Comments (126)

PricewaterhouseCoopers-Newspapers Must Cross Digital Abyss

May 12, 2009 – 12:30 pm

Having worked for a leader in the web content management space (Clickability), the plight of newspapers is a topic near and dear to me. Helping bridge the gap between life and obsolescence is something Clickability is helping major papers ranging from the Philadelphia Inquirer, Minneapolis Star Tribune, to the San Francisco Examiner achieve.
The theme isn’t [...]

By Serge | Comments (0)

3-2-1 launch!

May 5, 2009 – 10:38 am

Ladies and Gentlemen, we have liftoff.
Welcome to Build Brand, Drive Sales…my blog.
What? Why? How? After weeks, months, well - years - of not blogging, I’ve decided to bite the bullet and start posting my thoughts, marketing tips and tricks, and ruminations on the world of marketing.
Why the name? Well I think building brand and [...]

By Serge | Comments (1)

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