Category Archives: Social Media Marketing

How to Create a Social Media Marketing Playbook for your Company

January 19, 2010 – 1:01 pm

Whether you’ve already taken the social media plunge for your company or chomping at the bit to start a program off, it’s extremely important to have a published set of guidelines in-place for employees, consultants, as well as external agencies to follow to keep everyone on the same page. These guides can range from a [...]

By Serge | Also posted in Uncategorized | Comments (0)

Ten Options for Real-Time Search

August 21, 2009 – 12:42 pm

A new wave of search engines has recently debuted on the Interwebs. Dubbed “real-time engines,” they mine Twitter’s feed, blogs, photography sites - just about every social media outlet available - to provide up-to-the-moment information that traditional search engines can’t provide due to the way they’re set up (algorithms) to work.
Google has recently addressed this [...]

By Serge | Also posted in SEM | Tagged | Comments (2)

Social Media Marketing Playbook

June 9, 2009 – 10:50 am

Billed as the “First Social Media Marketing Playbook Ever Published,” 360i has compiled a nice compendium of SMM articles/tips-tricks/best practices.
Wanted the link to live a bit longer than as a Tweet. Happy reading.
Download the 56 page pdf here.

By Serge | Comments (0)

Social Media and your Company’s Reputation.

May 29, 2009 – 4:30 pm

Obviously Social Media is here to stay. The genie is out of the bottle. The adoption rates of Facebook and Twitter are astronomical, and Google’s just announced Wave may, in time may trump both Facebook and Twitter.
As every marketer is figuring out how to leverage, read: monetize social media, at a macro level, every business [...]

By Serge | Comments (4)

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