Category Archives: Email Marketing

Do People Know What to Do With Your E-mails?

January 20, 2010 – 1:05 pm

How many times have you signed up for one thing on a site, only to receive messaging in response that quickly devolves into information unrelated to your original request? I know I have. Jeanniey Mullen, CMO for Zinio posted a terrific article on this subject on ClickZ today entitled:
What if People Don’t Know What to [...]

By Serge | Comments (244)

Silverpop Answers the ‘Best Time to Send Email’ Question

May 21, 2009 – 11:50 am

What’s the best time to send an email?  This is one of those questions I get asked all the time.
Most marketers will tell you it’s Tuesday through Thursday.
Others will tell you that they see the best clickthrough rates on Saturday and Sunday (though, with lower open rates than midweek).
I just got off a Silverpop webinar [...]

By Serge | Comments (29)

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