January 20, 2010 – 1:05 pm
How many times have you signed up for one thing on a site, only to receive messaging in response that quickly devolves into information unrelated to your original request? I know I have. Jeanniey Mullen, CMO for Zinio posted a terrific article on this subject on ClickZ today entitled:
What if People Don’t Know What to [...]
January 19, 2010 – 1:01 pm
Whether you’ve already taken the social media plunge for your company or chomping at the bit to start a program off, it’s extremely important to have a published set of guidelines in-place for employees, consultants, as well as external agencies to follow to keep everyone on the same page. These guides can range from a [...]
January 11, 2010 – 3:25 pm
Terrific post by Boy Genius:
Google Android Personal Thoughts
Timely post, since my wife hasn’t been thrilled by her Motoral Droid - purchased just three weeks ago.
Right off the bat the poor intergration with Yahoo Mail annoyed her, but when her ringer and spearkerphone died this past weekend…well…all was not well. The Verizon folks seemed to fix [...]
September 25, 2009 – 10:47 am
Interesting discussion by Erik Sherman of BNET (with some real-life business cases included) about Chris Anderson’s book Freemium. Anderson has created major buzz in recent months with his “give freebies of your product to drive adoption” thesis. Anderson explores how advancements in computer technology, specifically the low-low price of computerized data storage, has changed the [...]
September 2, 2009 – 3:23 pm
Really good piece by Karl Rozemeyer of The Ladders on interview techniques, including:
• Beating Stage Fright and
• Correct Body Language
Download the PDF here.
Happy interviewing.
August 21, 2009 – 12:42 pm
A new wave of search engines has recently debuted on the Interwebs. Dubbed “real-time engines,” they mine Twitter’s feed, blogs, photography sites - just about every social media outlet available - to provide up-to-the-moment information that traditional search engines can’t provide due to the way they’re set up (algorithms) to work.
Google has recently addressed this [...]
Billed as the “First Social Media Marketing Playbook Ever Published,” 360i has compiled a nice compendium of SMM articles/tips-tricks/best practices.
Wanted the link to live a bit longer than as a Tweet. Happy reading.
Download the 56 page pdf here.
Obviously Social Media is here to stay. The genie is out of the bottle. The adoption rates of Facebook and Twitter are astronomical, and Google’s just announced Wave may, in time may trump both Facebook and Twitter.
As every marketer is figuring out how to leverage, read: monetize social media, at a macro level, every business [...]
What’s the best time to send an email? This is one of those questions I get asked all the time.
Most marketers will tell you it’s Tuesday through Thursday.
Others will tell you that they see the best clickthrough rates on Saturday and Sunday (though, with lower open rates than midweek).
I just got off a Silverpop webinar [...]
Just read an interesting synopsis of a branding study by MTV Networks [Sorry, I don't have a link to the full study].
The study finds that today’s youth are let’s say, more pragmatic than you’d think. For the study, Internet users ages 12 to 24 in five countries—Germany, India, Japan, the UK and the US—were surveyed.
According [...]
