Ladies and Gentlemen, we have liftoff.

Welcome to Build Brand, Drive Sales…my blog.

What? Why? How? After weeks, months, well - years - of not blogging, I’ve decided to bite the bullet and start posting my thoughts, marketing tips and tricks, and ruminations on the world of marketing.

Why the name? Well I think building brand and driving sales is what marketers “do” in the purest of definitions. Whether you’re advertising,  putting on an event, optimizing a site for search, running PR, tweeting, or demand generation - the end game is to build your brand and drive sales of said brand.

My goal of this blog is to provide timely, interesting, and ultimately actionable information for people interested in all facets of professional marketing. You may be thinking, “great, another marketing blog. What’s he got to offer that Seth Godin or Guy Kawasaki hasn’t already said?” You’re just going to have to tune in to find out.

-Serge Rubinstein
Marketer