Monthly Archives: January 2010

Do People Know What to Do With Your E-mails?

January 20, 2010 – 1:05 pm

How many times have you signed up for one thing on a site, only to receive messaging in response that quickly devolves into information unrelated to your original request? I know I have. Jeanniey Mullen, CMO for Zinio posted a terrific article on this subject on ClickZ today entitled:
What if People Don’t Know What to [...]

By Serge | Posted in Email Marketing | Comments (244)

How to Create a Social Media Marketing Playbook for your Company

January 19, 2010 – 1:01 pm

Whether you’ve already taken the social media plunge for your company or chomping at the bit to start a program off, it’s extremely important to have a published set of guidelines in-place for employees, consultants, as well as external agencies to follow to keep everyone on the same page. These guides can range from a [...]

By Serge | Posted in Social Media Marketing, Uncategorized | Comments (70)

Google Android - Ready for Primetime?

January 11, 2010 – 3:25 pm

Terrific post by Boy Genius:
Google Android Personal Thoughts
Timely post, since my wife hasn’t been thrilled by her Motoral Droid - purchased just three weeks ago.
Right off the bat the poor intergration with Yahoo Mail annoyed her, but when her ringer and spearkerphone died this past weekend…well…all was not well. The Verizon folks seemed to fix [...]

By Serge | Posted in Marketing, Technology | Comments (91)

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