Obviously Social Media is here to stay. The genie is out of the bottle. The adoption rates of Facebook and Twitter are astronomical, and Google’s just announced Wave may, in time may trump both Facebook and Twitter.
As every marketer is figuring out how to leverage, read: monetize social media, at a macro level, every business [...]
What’s the best time to send an email? This is one of those questions I get asked all the time.
Most marketers will tell you it’s Tuesday through Thursday.
Others will tell you that they see the best clickthrough rates on Saturday and Sunday (though, with lower open rates than midweek).
I just got off a Silverpop webinar [...]
Just read an interesting synopsis of a branding study by MTV Networks [Sorry, I don't have a link to the full study].
The study finds that today’s youth are let’s say, more pragmatic than you’d think. For the study, Internet users ages 12 to 24 in five countries—Germany, India, Japan, the UK and the US—were surveyed.
According [...]
Content is King, Usability is Queen. Wanted to make sure this article had a longer life than a Tweet. Very good post from Daniel Waisberg via SearchEngineLand.
Google has just announced a major revision to their AdWords advertising copy rules. You will now be able to use trademarked words in ad copy. Until the change was made, trademarked terms could only be used by owners of said trademark or by permission from the owner of the mark.
Google argues on its blog that [...]
Having worked for a leader in the web content management space (Clickability), the plight of newspapers is a topic near and dear to me. Helping bridge the gap between life and obsolescence is something Clickability is helping major papers ranging from the Philadelphia Inquirer, Minneapolis Star Tribune, to the San Francisco Examiner achieve.
The theme isn’t [...]
Remember back when Palm Pilots were all the rage? Remember how easy it was to exchange contact information? Have an iPhone? Want that ease again? It’s free. Download at the App Store. I did. Happy bumping! Maybe we’ll bump into each other somewhere.
[note: clicking on image will load itunes]
I’m a long-time customer of Trader Joe’s. If you’ve ever been to a Joe’s, you probably agree; there’s not another grocery chain like it. Great (sometimes eclectic) products and great customer service make just about every shopping trip to Joe’s a pleasant experience.
So last week - coming home from a Joe’s trip- I had website [...]
Ladies and Gentlemen, we have liftoff.
Welcome to Build Brand, Drive Sales…my blog.
What? Why? How? After weeks, months, well - years - of not blogging, I’ve decided to bite the bullet and start posting my thoughts, marketing tips and tricks, and ruminations on the world of marketing.
Why the name? Well I think building brand and [...]
